Print/Outdoor Ads (Each ad ran in medical magazines around the country and on billboards and bus stations around NYC)
Social Ads
The Doctor Discussion Guide for Black Patients (Each ad drove to the ABGH website where patients could take a guide that uses their personal experiences with the doctor to help them during their next visit.)
Chief Creative Officer: Jonathan Issacs
Global Chief Design Officer, Design by Disruption: Bruno Regalo
Managing Partner: Carlene Esposito
Executive Creative Directors: Divya Dileep & Bruno Bomediano
Creative Director (Art): Victor Toyofuku
Associate Creative Directors (Art): Brooke Ehrmann
Associate Creative Director (Copy): Jon Ransom